Category Archives: Marketing

Tips from Daniel Kahneman’s Thinking, Fast and Slow

Daniel Kahneman is a professor of Psychology at Princeton University who received the 2002 Nobel Prize in Economics. In his book, Thinking, Fast and Slow, he distills a lifelong journey of learning into over 400 pages of insights. Humans, it turns out, are not such rational animals after all. We are all victims of intuitive biases. Read the book, and if you’re looking for a few quick tips, read on. Continue reading

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Business as a source of Social Innovation: part 2- Environmental Stewardship

Enterprises should use resources in a responsible fashion — reduce utilization and waste, recycle, and adopt renewable energies. Unfortunately, economic systems are not well-suited to address environmental issues. Businesses have a short-term perspective and limited geographic impact. Environmental issues evolve over long time periods and have global implications. Continue reading

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Business as a source of Social Innovation: part 1- New products, services or markets

In what ways can businesses be a source of social innovation? There are three broad areas where socially innovative businesses should focus their efforts: New products, services or markets; Environmental stewardship; Social well-being of their employees and the communities in which they operate. Continue reading

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What are the 5 top business plan pitfalls?

In this post I discuss the execution of the strategy. Business plans help articulate how new ventures enact their strategies. They include the value proposition, describe products and services offered, sales and marketing tactics, and other details about how the organization will execute the plan. Continue reading

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Barclays, GSK. How to fix corruption in large corporations.

“We have a profound issue — that is, an industry-wide issue, not just a Barclays issue” That’s what the former CEO of Barclays stated in front of a British parliamentary panel. This statement exemplifies the state of many businesses, from health-care fraud to bribery; this has not been a good year for corporate social responsibility. Continue reading

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Twitter, Facebook or LinkedIn: what, when and why

You’re busy, still resisting social media or already an adept but only using 1 or 2 of these popular tools. Here’s my take on it. Continue reading

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The secret to effective strategies: embrace uncertainty and create options for the future

My last blog post ended with a question: since it is impossible to predict the future as accurately as would be required for strategic planning, and hoping to adapt adequately to our ever changing environment is not realistic, how should we build effective strategies? Continue reading

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Strategy essentials: 6 must read books

There are a lot of excellent articles about strategy but much fewer books. For one thing, books about strategy have a tendency to be quite dry. Unless strategy is a passion of yours, it is unlikely you will pick one of these books and actually read it from cover to cover. With the summer upon us, if you feel you have extra time on your hands, here are a few of my favourites. Continue reading

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Marketing strategies shouldn’t be improvised- 5 tips for small companies

Working with a start-up company recently reminded me how important it is for small businesses (and non-profits) to acquire basic notions of marketing. Failing to do so can result in wasted time, resources and profit. This post looks at 5 simple rules of marketing. Continue reading

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