I am regularly invited to give talks about social innovation. I have spoken to university students, business leaders and social actors. I am still fine-tuning my presentation to find the right balance between emotional and rational appeal.
I have found that a purely emotional appeal works only for a certain segment of the population. Business people, for example, might be moved to learn about innovative social enterprises in developing countries, but rarely engage unless they can see a tangible “business case”.
The following are a few short videos that depict two very different approaches to promoting social enterprises: first, Nobel Laureate Pr. Yunus discusses how he was able to convince Adidas to develop shoes for the poor. Then, Ian Learmonth, Director of Social Finance, Social Ventures Australia (SVA), discusses social finance and impact investing in social enterprises. Which approach do you think works better?
Pr. Yunus explains how he convinced Adidas to create shoes for the poor- watch it here.
Watch Ian Learmonth discuss social finance and social enterprise here